The 2019 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2019 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Motor Mile Subaru

Subaru and Motor Mile Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves the Earth  –  Melissa E

Our Subaru Loves the Earth event was held for the entire month of April. We encouraged customers, employees and community partners to recycle waste streams that are commonly thought of as hard-to-recycle, including snack wrappers/bags, disposable cups and lids, and coffee and tea capsules. We are thankful for everyone who helped us save the Earth! We had a successful month at Motor Mile Subaru!

Share the Love  –  Melissa E

Motor Mile Subaru held the Share the Love event which lasted from November 19th, 2018 - January 2nd, 2019. There were 681 hometown charities participating in the event as well as four national charities; ASPCA®, Make-A-Wish®, Meals OnWheels® and National Park Foundation®. At the culmination of this year, Subaru hoped to exceed a grand total of $140 million in donations since the creation of Share the Love! Motor Mile Subaru added a 5th charity to their list,which was United Way of Pulaski County! When a customer bought a vehicle between November 19th - January 2nd, they were able to donate $250 to the charity of their choice! Motor Mile Subaru was able to donate over $23,000 to the charities listed above! Thank you to all of our loyal customers!

Subaru Loves Pets  –  Melissa E

Motor Mile Subaru partnered with the local Montgomery County Humane Society during the month of October. Motor Mile Subaru was able to donate a Subaru Ascent full of food and pet supplies to the shelter. We are thankful to be able to help out our local community!

Motor Mile Subaru Loves Learning Donation to CES  –  Melissa E

Motor Mile Subaru donated brand new books to Christiansburg Elementary School through the Subaru Loves Learning event. Malinda Morgan, the principal at CES, was so appreciative of the donation and said the books will be put to good use at their school! Shelor has a community partnership named Growing the Future, that supports 55 local schools and helps them earn money for fields trips, uniforms, equipment, and any other needs the schools have. For more information about this program, visit our website at


Melissa Epperly and her team at Motor Mile Subaru were a delight for the Leukemia & Lymphoma Society (LLS) to work with for Subaru’s Loves to Care program. During the month of June, sales staff encouraged customers to write Messages of Hope on Care Cards. Those cards were collected and delivered along with 80 blankets to patients at LewisGale Hospital Montgomery on Thursday, July 12, 2018. Melissa was joined by two of Subaru’s newest team members, a testament to how ingrained they are in their values and mission even with “rookie” staff members. At the hospital, LLS was joined by LewisGale’s CEO and others from the nursing staff. All worked together to form an impressive display on either side of the brand new 2018 Subaru Forester. After a brief interview and coverage from the local news affiliate, all parties exchanged words of gratitude for each other’s participation in the Loves To Care program. Although it might seem like a small gesture, the cancer patients of Blacksburg and Christiansburg, VA love receiving the warmth and love which the blankets provide.


In an effort to make a positive impact on thehealth and wellness of our local community, Motor Mile Subaru supported The Leukemia & Lymphoma Society by participating in the Subaru Loves to Care Event as part of a larger Subaru of America, Inc. (SOA) initiative this month.Throughout June, team members from Motor Mile Subaru supported theirlocal community’s health and wellness by partnering with The Leukemia & Lymphoma Society. Motor Mile Subaru asked customers to share personal messages of hope with those fighting cancers in the local community and provided aco-branded reusable tote bags to customers in an effort to raise awareness. Motor Mile Subaru also donated blankets to cancer patients in the local community. Over 80 messages of hope and 80 blankets were delivered to patients at Lewis Gale Hospital in Blacksburg, VA.The Subaru Loves to Care initiative reflects SOA’s corporate goals to improve the health and wellness and the lives of those in the local communities where we live and work. Throughout the month, both SOA and local retailers across the country have shown their commitment to the health and wellness in a variety of ways – all part of the larger Subaru Love Promise Community Commitment effort dedicated to making a positive impact on the world.

Subaru and NWF Love the Earth!  –  Rebecca K

This garden has been a fantastic opportunity for the students of CES to engage with nature and the food growing process. Thank you!

Share the Love Food Drive  –  Melissa E

Shelor Motor Mile collected goods and supplies for the Montgomery County Friends of Animal Care and Control, Montgomery County Emergency Assistance Program and the Montgomery County Humane Society in December. Many Shelor employees volunteered to collect canned goods and non-perishable food items for local families and their pets. On December 18th, two Subaru's were filled and the goods were dropped off at MCFACC, MCEAP and MCHS.

Motor Mile Subaru Toys for Tots Drive  –  Melissa E

Shelor Motor Mile hosted a Toys for Tots Toy Drive. Shelor Motor Mile was able to donate a large amount of toys to help brighten children's faces this holiday season.

Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Auburn Elementary School in the Montgomery County School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves to Help  –  Melissa E

Shelor Motor Mile collected food goods for the Montgomery County Emergency Assistance Program in June. Shelor employees volunteered to collect canned goods and non-perishable food items for local children that are home all day during the summer. On July 7th, two Subaru Foresters were filled and the goods were dropped off at MCEAP. The Montgomery County Emergency Assistance Program was very appreciative of the large donation from Shelor Motor Mile during a time that food is needed the most in the community

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 10,144 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 389 trees, 1,725 gallons of gasoline, 14,706 plastic bottles, and 67,643 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Motor Mile Subaru Loves the Earth e-Waste Event  –  Melissa E

Motor Mile Subaru held a Loves the Earth e-Waste Recycling Event Locally for the month of April. As part of the Subaru Love Promise, Motor Mile Subaru pledged to actively preserve the environment during an e-Waste recycling event. During the month of April, Motor Mile Subaru collected more than six large boxes of unwanted electronic waste items.

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Sharing the Love  –  Melissa E

For the fourth year, Shelor Motor Mile and their community partnership have expanded and localized the national Subaru Share the Love charity event in the New River Valley. Shelor began collecting goods and supplies for the Montgomery County Emergency Assistance Program and the Montgomery County Humane Society in December. Many Shelor Motor Mile employees volunteered to collect canned goods and non-perishable food items for local families and their pets. On December 17, two Subaru Foresters were filled and the goods were dropped off at both MCEAP and MCHS.

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