The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Motor Mile Subaru

Subaru and Motor Mile Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Motor Mile Subaru Shares the Love!  –  Melissa E

Motor Mile Subaru donated pet food to their local shelter, Montgomery County Animal Care and Control on December 19th! Motor Mile was also able to donate food to the local food bank for our community, Montgomery County Emergency Assistance Program. We are very thankful to be able to help our community during the holiday's. We know how important it is to help those in need and that is our number 1 goal!

Motor Mile Subaru Loves Learning Event  –  Melissa E

Motor Mile Subaru gave over 100 brand new books to Eastern Montgomery Elementary School during the Subaru Loves Learning Event. Eastern Montgomery plans to add the books to their library for students to enjoy!

Subaru & LLS Deliver Blankets to Cancer Patients  –  Khiem T

Giles County, VA native Heather Fields is a 44-year-old mother of 3 and grandmother of 3 (soon to be 4). She’s also a cholangiocarcinoma patient in Blacksburg. On July 10, Heather was surprised with the gift of a new blanket thanks to a partnership between Motor Mile Subaru and The Leukemia & Lymphoma Society (LLS). The two organizations collaborated to deliver 80 blankets to cancer patients at LewisGale Montgomery Hospital, as a part of Subaru’s Loves To Care campaign. In addition to the blanket, Heather also received a Message of Hope written by a Kelly, a complete stranger. Kelly, along with dozens of other Shelor Motor Mile customers, composed inspiring messages to comfort the Blacksburg patients. “It was a good surprise,” Heather said. “It’s really nice to know that other people are thinking about me [and that] It’s not just based on one type of cancer.” Heather found out “by the grace of God” that she had stage 3 cancer of the liver. In a heartfelt conversation with the Subaru team, she shared that after having her gallbladder removed, she still had consistent pain as if her gallbladder were still there. She was reluctant to address the pain at first because as a nursing student she thought it was phantom pain. Three years later, she sought medical advice. The tests her doctor ordered showed perfect blood work and liver enzyme levels; however, an ultrasound later revealed abnormal blood supply in her liver. Her doctor vowed not to stop until she got to root of the problem. Ultimately, a tumor near her portal vein and legions on both sides of the liver were discovered. Doctors believe the cancer developed when her gallbladder was removed 3 years prior. Melissa Epperly, Public Relations and Marketing Manager at Motor Mile, then asked, “So it was a slow growth?” “Actually, it’s an aggressive cancer,” Heather responded. She went on to share that she lost some hair and started crying when it began falling out.Melissa comforted her by saying, “We’re definitely thinking about you. Positive vibes your way.” Heather is expecting her fourth grandchild this December, and she has every intention of being there in the delivery room. She wrapped up the visit by recounting the time her doctor asked Heather if she knew what the company Amazon was almost named before it officially became Amazon? “Relentless,” which is exactly how Heather’s doctor described her fight. Just as Heather is relentless, LLS is relentless in the fight to beat cancer. Motor Mile Subaru plays a critical role in that battle by spreading not only awareness but also comfort and care in the greater Christiansburg & Blacksburg area. LLS looks forward to teaming up with Motor Mile Subaru again in the years to come.

Motor Mile Subaru Loves to Care  –  Melissa E

Motor Mile Subaru were able to donate 80 blankets, along with 80 encouraging notes, to local cancer patients at Lewis Gale Montgomery Hospital on July 10th. We loved seeing all of their smiling faces and were touched by how strong they were during such a difficult time in their lives. Many patients said the chemo makes them very cold, so the blanket will be the perfect gift for them during their treatments.

Subaru Loves the Earth  –  Melissa E

Our Subaru Loves the Earth event was held for the entire month of April. We encouraged customers, employees and community partners to recycle waste streams that are commonly thought of as hard-to-recycle, including snack wrappers/bags, disposable cups and lids, and coffee and tea capsules. We are thankful for everyone who helped us save the Earth! We had a successful month at Motor Mile Subaru!

Share the Love  –  Melissa E

Motor Mile Subaru held the Share the Love event which lasted from November 19th, 2018 - January 2nd, 2019. There were 681 hometown charities participating in the event as well as four national charities; ASPCA®, Make-A-Wish®, Meals OnWheels® and National Park Foundation®. At the culmination of this year, Subaru hoped to exceed a grand total of $140 million in donations since the creation of Share the Love! Motor Mile Subaru added a 5th charity to their list,which was United Way of Pulaski County! When a customer bought a vehicle between November 19th - January 2nd, they were able to donate $250 to the charity of their choice! Motor Mile Subaru was able to donate over $23,000 to the charities listed above! Thank you to all of our loyal customers!

Subaru Loves Pets  –  Melissa E

Motor Mile Subaru partnered with the local Montgomery County Humane Society during the month of October. Motor Mile Subaru was able to donate a Subaru Ascent full of food and pet supplies to the shelter. We are thankful to be able to help out our local community!

Motor Mile Subaru Loves Learning Donation to CES  –  Melissa E

Motor Mile Subaru donated brand new books to Christiansburg Elementary School through the Subaru Loves Learning event. Malinda Morgan, the principal at CES, was so appreciative of the donation and said the books will be put to good use at their school! Shelor has a community partnership named Growing the Future, that supports 55 local schools and helps them earn money for fields trips, uniforms, equipment, and any other needs the schools have. For more information about this program, visit our website at


Melissa Epperly and her team at Motor Mile Subaru were a delight for the Leukemia & Lymphoma Society (LLS) to work with for Subaru’s Loves to Care program. During the month of June, sales staff encouraged customers to write Messages of Hope on Care Cards. Those cards were collected and delivered along with 80 blankets to patients at LewisGale Hospital Montgomery on Thursday, July 12, 2018. Melissa was joined by two of Subaru’s newest team members, a testament to how ingrained they are in their values and mission even with “rookie” staff members. At the hospital, LLS was joined by LewisGale’s CEO and others from the nursing staff. All worked together to form an impressive display on either side of the brand new 2018 Subaru Forester. After a brief interview and coverage from the local news affiliate, all parties exchanged words of gratitude for each other’s participation in the Loves To Care program. Although it might seem like a small gesture, the cancer patients of Blacksburg and Christiansburg, VA love receiving the warmth and love which the blankets provide.


In an effort to make a positive impact on thehealth and wellness of our local community, Motor Mile Subaru supported The Leukemia & Lymphoma Society by participating in the Subaru Loves to Care Event as part of a larger Subaru of America, Inc. (SOA) initiative this month.Throughout June, team members from Motor Mile Subaru supported theirlocal community’s health and wellness by partnering with The Leukemia & Lymphoma Society. Motor Mile Subaru asked customers to share personal messages of hope with those fighting cancers in the local community and provided aco-branded reusable tote bags to customers in an effort to raise awareness. Motor Mile Subaru also donated blankets to cancer patients in the local community. Over 80 messages of hope and 80 blankets were delivered to patients at Lewis Gale Hospital in Blacksburg, VA.The Subaru Loves to Care initiative reflects SOA’s corporate goals to improve the health and wellness and the lives of those in the local communities where we live and work. Throughout the month, both SOA and local retailers across the country have shown their commitment to the health and wellness in a variety of ways – all part of the larger Subaru Love Promise Community Commitment effort dedicated to making a positive impact on the world.

Subaru and NWF Love the Earth!  –  Rebecca K

This garden has been a fantastic opportunity for the students of CES to engage with nature and the food growing process. Thank you!

Share the Love Food Drive  –  Melissa E

Shelor Motor Mile collected goods and supplies for the Montgomery County Friends of Animal Care and Control, Montgomery County Emergency Assistance Program and the Montgomery County Humane Society in December. Many Shelor employees volunteered to collect canned goods and non-perishable food items for local families and their pets. On December 18th, two Subaru's were filled and the goods were dropped off at MCFACC, MCEAP and MCHS.

Motor Mile Subaru Toys for Tots Drive  –  Melissa E

Shelor Motor Mile hosted a Toys for Tots Toy Drive. Shelor Motor Mile was able to donate a large amount of toys to help brighten children's faces this holiday season.

Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Auburn Elementary School in the Montgomery County School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves to Help  –  Melissa E

Shelor Motor Mile collected food goods for the Montgomery County Emergency Assistance Program in June. Shelor employees volunteered to collect canned goods and non-perishable food items for local children that are home all day during the summer. On July 7th, two Subaru Foresters were filled and the goods were dropped off at MCEAP. The Montgomery County Emergency Assistance Program was very appreciative of the large donation from Shelor Motor Mile during a time that food is needed the most in the community

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 10,144 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 389 trees, 1,725 gallons of gasoline, 14,706 plastic bottles, and 67,643 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Motor Mile Subaru Loves the Earth e-Waste Event  –  Melissa E

Motor Mile Subaru held a Loves the Earth e-Waste Recycling Event Locally for the month of April. As part of the Subaru Love Promise, Motor Mile Subaru pledged to actively preserve the environment during an e-Waste recycling event. During the month of April, Motor Mile Subaru collected more than six large boxes of unwanted electronic waste items.

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Sharing the Love  –  Melissa E

For the fourth year, Shelor Motor Mile and their community partnership have expanded and localized the national Subaru Share the Love charity event in the New River Valley. Shelor began collecting goods and supplies for the Montgomery County Emergency Assistance Program and the Montgomery County Humane Society in December. Many Shelor Motor Mile employees volunteered to collect canned goods and non-perishable food items for local families and their pets. On December 17, two Subaru Foresters were filled and the goods were dropped off at both MCEAP and MCHS.